The Hong Kong Polytechnic University
BBA (Hons) Scheme in Management and Marketing
Hong Kong, Hong Kong, Hong Kong SAR
Level
Bachelor
Duration
4
Intl. Tuition
HK$240,000 (2027-28)
Home Tuition
HK$47,000 (2026-27)
Intake
TBD
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Course Overview
BBA (Hons) Scheme in Management and Marketing at The Hong Kong Polytechnic University in Hong Kong, Hong Kong, Hong Kong SAR is a bachelor programme designed to give you both rigorous academic grounding and exposure to current practice in the field.
- Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
- Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
- Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
- Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
- Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.
The University at a Glance
Student Population
19,444
Staff Ratio
17.8:1
International
28.9%
Costs & Living
Course Curriculum
Year 1
- Foundations of BBA (Hons) Scheme in Management and Marketing
- Academic and Research Skills
- Quantitative Methods
- Introduction to Theory and Practice
- Optional language or breadth module.
Year 2
- Intermediate BBA (Hons) Scheme in Management and Marketing topics
- Applied Methods and Tools
- Group Project
- Two optional pathway modules
- Career and Industry Insights.
Year 3
- Advanced BBA (Hons) Scheme in Management and Marketing
- Independent Dissertation or Capstone Project
- Two specialist optional modules aligned with your interests
- Employability and Professional Development.
Entry Requirements
No specific entry requirements listed.
Assessment Methods
Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.
Campus & City Life
Student Population
19,444
Total students
Staff Ratio
18:1
Students per staff
International Students
29%
Of student body
University Stats
Career & Outcomes
Career and outcomes information coming soon.
Costs & Living Expenses
Total Programme Cost
HK$960,000
For full 4