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Kwantlen Polytechnic University

Graphic Design for Marketing: Bachelor of Design Degree (BDes)

British Columbia, Canada

  • Level

    Bachelor

  • Duration

    4 years

  • Campus

    Richmond

  • Intl. Tuition

    Fee not confirmed

  • Intake

    September 2027

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Course Overview

Graphic Design for Marketing: Bachelor of Design Degree (BDes) at Kwantlen Polytechnic University in British Columbia, Canada is a bachelor programme designed to give you both rigorous academic grounding and exposure to current practice in the field.

  • Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
  • Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
  • Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
  • Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
  • Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.

Career snapshot (indicative)

Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.

Student life (indicative)

Vancouver is one of the world's most liveable student cities — stunning mountains, ocean beaches, world-class food, ski resorts within an hour's drive, and a thriving arts and music scene. The outdoor lifestyle is genuinely exceptional.

The University at a Glance

Student Population

19,130

Staff Ratio

20.0:1

International

26.6%

Career Prospects

Avg Starting Salary

£30,020

First-year earnings

Costs & Living

Intl. Tuition

Fee not confirmed

Check the university's official fee page

City & Location

Major metropolitan (>1m inhabitants)

Course Curriculum

Year 1

  • Foundations of Graphic Design for Marketing: Bachelor of Design Degree (BDes)
  • Academic and Research Skills
  • Quantitative Methods
  • Introduction to Theory and Practice
  • Optional language or breadth module.

Year 2

  • Intermediate Graphic Design for Marketing: Bachelor of Design Degree (BDes) topics
  • Applied Methods and Tools
  • Group Project
  • Two optional pathway modules
  • Career and Industry Insights.

Year 3

  • Advanced Graphic Design for Marketing: Bachelor of Design Degree (BDes)
  • Independent Dissertation or Capstone Project
  • Two specialist optional modules aligned with your interests
  • Employability and Professional Development.

Entry Requirements

No specific entry requirements listed.

Assessment Methods

Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.

Campus & City Life

Student Population

19,130

Total students

Staff Ratio

20:1

Students per staff

International Students

27%

Of student body

Campus at a Glance

City Size

Major metropolitan (>1m inhabitants)

Climate (indicative)

Cool maritime

Safety Index (indicative)

8.0/10

Transport

Moderate (coach or indirect connections)

Social Scene

Friendly community | Entrepreneurial / start-up culture

Student Life & City (indicative)

Vancouver is one of the world's most liveable student cities — stunning mountains, ocean beaches, world-class food, ski resorts within an hour's drive, and a thriving arts and music scene. The outdoor lifestyle is genuinely exceptional.

  • Vancouver is one of the world's most liveable student cities — stunning mountains, ocean beaches, world-class food, ski resorts within an hour's drive, and a thriving arts and music scene.
  • The outdoor lifestyle is genuinely exceptional.

What Students Love

  • Outdoor & nature activities
  • Beach lifestyle
  • Diverse international food scene
  • Ski & mountain access

University Stats

Total Students19,130
Student-to-Staff Ratio20:1
International Students27%
Safety Index (indicative)8.0/10

Career & Outcomes

Avg Starting Salary

£30,020

Average first-year salary

Placement Year

✗ Not offered

Industry work experience

Career Outcomes Overview (indicative)

Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.

  • Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies.
  • Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.

Top Industries for Graduates

  • Business
  • Design
  • Trades

Study Abroad Opportunities

Y

  • Y

Costs & Living Expenses

Intl. Tuition

Fee not confirmed

Check the university's official fee page

Overall Cost of Living (indicative)

MEDIUM

This location has moderate living costs. Standard student budget recommended.

Monthly Student Budget (indicative)

Housing£749/mo
Food & Groceries£288/mo
Transport£71/mo
Estimated Monthly Total£1,282
Annual living costs£15,395/yr

Cost Overview (indicative)

One of Canada's more affordable student cities — a $1,624/month budget (housing $949, food $365, transport $90) covers everything comfortably. The most expensive city in Canada — offset by the world's best urban outdoor lifestyle.

  • One of Canada's more affordable student cities — a $1,624/month budget (housing $949, food $365, transport $90) covers everything comfortably.
  • The most expensive city in Canada — offset by the world's best urban outdoor lifestyle.