Florida International University
Marketing/Marketing Management, General
Field of study · Miami, Florida, United States
Level
Bachelor
Duration
4 years
Campus
Miami
Intl. Tuition
US$21,852 (2026-27)
Home Tuition
US$6,168 (2026-27)
Intake
Fall 2027
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Course Overview
Marketing/Marketing Management, General at Florida International University in Miami, Florida, United States is a bachelor programme designed to give you both rigorous academic grounding and exposure to current practice in the field.
- Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
- Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
- Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
- Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
- Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.
Career snapshot (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Student life (indicative)
Life in Miami revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
The University at a Glance
Undergraduate Population
39,508
Staff Ratio
24.0:1
International
6.7%
Career Prospects
Completion Rate
74%
finish their degree (not an employment rate)
Avg Starting Salary
£37,920
First-year earnings
Costs & Living
University Life
Suburban
City & Location
Major metropolitan (>1m inhabitants)
Course Curriculum
Year 1
- Foundations of Marketing/Marketing Management, General
- Academic and Research Skills
- Quantitative Methods
- Introduction to Theory and Practice
- Optional language or breadth module.
Year 2
- Intermediate Marketing/Marketing Management, General topics
- Applied Methods and Tools
- Group Project
- Two optional pathway modules
- Career and Industry Insights.
Year 3
- Advanced Marketing/Marketing Management, General
- Independent Dissertation or Capstone Project
- Two specialist optional modules aligned with your interests
- Employability and Professional Development.
Entry Requirements
No specific entry requirements listed.
Assessment Methods
Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.
Campus & City Life
Student Population
39,508
Degree-seeking undergraduates (U.S. College Scorecard, latest release). Graduate students are not included.
Staff Ratio
24:1
Students per staff
International Students
7%
Of student body
Campus at a Glance
Campus Type
Suburban
City Size
Major metropolitan (>1m inhabitants)
Climate (indicative)
Four seasons
Safety Index (indicative)
6.5/10
Transport
Good (close to station or regional airport)
Social Scene
Friendly community
Student Life & City (indicative)
Life in Miami revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
- Life in Miami revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
What Students Love
- Beach lifestyle
- Vibrant nightlife & bars
- Diverse international food scene
- Major sports culture
University Stats
Career & Outcomes
Completion Rate
74%
Completion rate (U.S. College Scorecard, latest release): share of students who finish their degree. Not an employment rate.
Avg Starting Salary
£37,920
Average first-year salary
Placement Year
✗ Not offered
Industry work experience
Career Outcomes Overview (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
- Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies.
- Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Top Industries for Graduates
- Technology
- Finance
- Healthcare
Study Abroad Opportunities
Y
- Y
Costs & Living Expenses
Total Programme Cost
US$87,408
For full 4 years
Overall Cost of Living (indicative)
HIGH
This location has a higher cost of living. Budget accordingly for accommodation, food, and general expenses.
Estimated Annual Costs
Monthly Student Budget (indicative)
Cost Overview (indicative)
In the moderately expensive range for US cities — expect around $1,915/month (housing $1,100, food $430, transport $125). Miami is expensive and hot — but the beach lifestyle and Latin cultural energy are hard to replicate anywhere else.
- In the moderately expensive range for US cities — expect around $1,915/month (housing $1,100, food $430, transport $125).
- Miami is expensive and hot — but the beach lifestyle and Latin cultural energy are hard to replicate anywhere else.