Auburn University at Montgomery
Marketing/Marketing Management, General
Field of study · Montgomery, Alabama, United States
Level
Bachelor
Duration
4 years
Campus
Montgomery
Intl. Tuition
US$20,668 (2024-25 figure, current year not yet confirmed)
Home Tuition
US$9,700 (2024-25 figure, current year not yet confirmed)
Intake
Fall 2027
See how your grades stack up for this course
With an Ascenda account you get your fit and admit odds for every programme, a shortlist you can compare, and your deadlines and applications in one place.
Course Overview
Marketing/Marketing Management, General at Auburn University at Montgomery in Montgomery, Alabama, United States is a bachelor programme designed to give you both rigorous academic grounding and exposure to current practice in the field.
- Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
- Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
- Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
- Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
- Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.
Career snapshot (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Student life (indicative)
Life in Montgomery revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
The University at a Glance
Undergraduate Population
2,542
Staff Ratio
13.0:1
International
4.8%
Career Prospects
Completion Rate
34%
finish their degree (not an employment rate)
Avg Starting Salary
£33,180
First-year earnings
Costs & Living
University Life
Urban
City & Location
Mid-size city (200k-499k inhabitants)
Course Curriculum
Year 1
- Foundations of Marketing/Marketing Management, General
- Academic and Research Skills
- Quantitative Methods
- Introduction to Theory and Practice
- Optional language or breadth module.
Year 2
- Intermediate Marketing/Marketing Management, General topics
- Applied Methods and Tools
- Group Project
- Two optional pathway modules
- Career and Industry Insights.
Year 3
- Advanced Marketing/Marketing Management, General
- Independent Dissertation or Capstone Project
- Two specialist optional modules aligned with your interests
- Employability and Professional Development.
Entry Requirements
No specific entry requirements listed.
Assessment Methods
Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.
Campus & City Life
Student Population
2,542
Degree-seeking undergraduates (U.S. College Scorecard, latest release). Graduate students are not included.
Staff Ratio
13:1
Students per staff
International Students
5%
Of student body
Campus at a Glance
Campus Type
Urban
City Size
Mid-size city (200k-499k inhabitants)
Climate (indicative)
Four seasons
Safety Index (indicative)
7.5/10
Transport
Good (close to station or regional airport)
Social Scene
Friendly community
Student Life & City (indicative)
Life in Montgomery revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
- Life in Montgomery revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
What Students Love
- Beach lifestyle
- Active pub & club scene
- Great café culture
- Major sports culture
University Stats
Career & Outcomes
Completion Rate
34%
Completion rate (U.S. College Scorecard, latest release): share of students who finish their degree. Not an employment rate.
Avg Starting Salary
£33,180
Average first-year salary
Placement Year
✗ Not offered
Industry work experience
Career Outcomes Overview (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
- Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies.
- Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Top Industries for Graduates
- Business
- Healthcare
- Education
Study Abroad Opportunities
Y
- Y
Costs & Living Expenses
Overall Cost of Living (indicative)
MEDIUM
This location has moderate living costs. Standard student budget recommended.
Estimated Annual Costs
Monthly Student Budget (indicative)
Cost Overview (indicative)
A budget-friendly US university setting — a $1,560/month budget (housing $870, food $370, transport $100) covers everything comfortably. An affordable college-town setting — good value and a comfortable student lifestyle.
- A budget-friendly US university setting — a $1,560/month budget (housing $870, food $370, transport $100) covers everything comfortably.
- An affordable college-town setting — good value and a comfortable student lifestyle.