University of Portsmouth
Digital Marketing
Portsmouth, England, United Kingdom · UCAS N592
Level
Bachelor
Duration
3 years
Campus
Main Site
Intl. Tuition
Fee not confirmed
Home Tuition
£10,050 (regulated maximum, 2027-28)
Intake
September 2027
UCAS code
N592
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Course Overview
Digital Marketing at University of Portsmouth in Portsmouth, England, United Kingdom is a bachelor programme designed to give you both rigorous academic grounding and exposure to current practice in the field.
- Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
- Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
- Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
- Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
- Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.
Career snapshot (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Student life (indicative)
Portsmouth combines solid student nightlife with easy coastal and countryside access. The city has a good range of independent cafés, pubs and cultural venues, with beaches or scenic coastline within easy reach.
The University at a Glance
Student Population
24,015
Staff Ratio
19.0:1
International
24.0%
Career Prospects
Employment Rate
72.0%
of graduates employed
Avg Starting Salary
£26,860
First-year earnings
Placement Year
✓ Available
Work experience option
Costs & Living
City & Location
Mid-size city (200k-499k inhabitants)
Course Curriculum
Year 1
- Foundations of Digital Marketing
- Academic and Research Skills
- Quantitative Methods
- Introduction to Theory and Practice
- Optional language or breadth module.
Year 2
- Intermediate Digital Marketing topics
- Applied Methods and Tools
- Group Project
- Two optional pathway modules
- Career and Industry Insights.
Year 3
- Advanced Digital Marketing
- Independent Dissertation or Capstone Project
- Two specialist optional modules aligned with your interests
- Employability and Professional Development.
Entry Requirements
Subjects
- Business studies
- Marketing
- Public relations
- Advertising
- Market research
- Consumer studies
- Brand management
- Sales
- Data analysis
- Digital Media
- Social Media
- Business communication
Source: UCAS course listing, 2027 entry (retrieved September 2026). Always confirm the current requirements with the university.
Assessment Methods
Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.
Campus & City Life
Student Population
24,015
Total students
Staff Ratio
19:1
Students per staff
International Students
24%
Of student body
Campus at a Glance
City Size
Mid-size city (200k-499k inhabitants)
Climate (indicative)
Mild coastal
Safety Index (indicative)
7.5/10
Transport
Moderate (coach or indirect connections)
Social Scene
Friendly community | Coastal lifestyle
Student Life & City (indicative)
Portsmouth combines solid student nightlife with easy coastal and countryside access. The city has a good range of independent cafés, pubs and cultural venues, with beaches or scenic coastline within easy reach.
- Portsmouth combines solid student nightlife with easy coastal and countryside access.
- The city has a good range of independent cafés, pubs and cultural venues, with beaches or scenic coastline within easy reach.
What Students Love
- Beach lifestyle
- Historic city & heritage
- Active pub & club scene
- Thriving student social scene
University Stats
Career & Outcomes
Graduate Employment
72%
Employed after graduation
Avg Starting Salary
£26,860
Average first-year salary
Placement Year
✓ Available
Industry work experience
Career Outcomes Overview (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
- Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies.
- Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Top Industries for Graduates
- Technology
- Business
- Healthcare
Study Abroad Opportunities
Y
- Y
Costs & Living Expenses
Overall Cost of Living (indicative)
MEDIUM
This location has moderate living costs. Standard student budget recommended.
Estimated Annual Costs
Monthly Student Budget (indicative)
Cost Overview (indicative)
One of the UK's more affordable student cities — a $1,415/month budget (housing $820, food $305, transport $90) covers everything comfortably. A comfortable student lifestyle at costs well below London and the South East.
- One of the UK's more affordable student cities — a $1,415/month budget (housing $820, food $305, transport $90) covers everything comfortably.
- A comfortable student lifestyle at costs well below London and the South East.
Contains HESA data (Discover Uni), licensed under CC BY 4.0.