Florida Memorial University
Marketing/Marketing Management, General
Field of study · Miami Gardens, Florida, United States
Level
Bachelor
Duration
4 years
Campus
Miami Gardens
Intl. Tuition
Fee not confirmed
Intake
Fall 2027
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Course Overview
Marketing/Marketing Management, General at Florida Memorial University in Miami Gardens, Florida, United States is a bachelor programme designed to give you both rigorous academic grounding and exposure to current practice in the field.
- Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
- Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
- Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
- Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
- Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.
Career snapshot (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Student life (indicative)
Life in Miami Gardens revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
The University at a Glance
Undergraduate Population
1,183
Staff Ratio
17.0:1
International
8.2%
Career Prospects
Completion Rate
31%
finish their degree (not an employment rate)
Avg Starting Salary
£17,148
First-year earnings
Costs & Living
University Life
Suburban
City & Location
Major metropolitan (>1m inhabitants)
Course Curriculum
Year 1
- Foundations of Marketing/Marketing Management, General
- Academic and Research Skills
- Quantitative Methods
- Introduction to Theory and Practice
- Optional language or breadth module.
Year 2
- Intermediate Marketing/Marketing Management, General topics
- Applied Methods and Tools
- Group Project
- Two optional pathway modules
- Career and Industry Insights.
Year 3
- Advanced Marketing/Marketing Management, General
- Independent Dissertation or Capstone Project
- Two specialist optional modules aligned with your interests
- Employability and Professional Development.
Entry Requirements
No specific entry requirements listed.
Assessment Methods
Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.
Campus & City Life
Student Population
1,183
Degree-seeking undergraduates (U.S. College Scorecard, latest release). Graduate students are not included.
Staff Ratio
17:1
Students per staff
International Students
8%
Of student body
Campus at a Glance
Campus Type
Suburban
City Size
Major metropolitan (>1m inhabitants)
Climate (indicative)
Four seasons
Safety Index (indicative)
6.5/10
Transport
Good (close to station or regional airport)
Social Scene
Friendly community
Student Life & City (indicative)
Life in Miami Gardens revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
- Life in Miami Gardens revolves around the outdoors — beaches, sun and an active lifestyle form the backdrop to student social life, with good bars, food and local events rounding out the experience.
What Students Love
- Beach lifestyle
- Vibrant nightlife & bars
- Diverse international food scene
- Major sports culture
University Stats
Career & Outcomes
Completion Rate
31%
Completion rate (U.S. College Scorecard, latest release): share of students who finish their degree. Not an employment rate.
Avg Starting Salary
£17,148
Average first-year salary
Placement Year
✗ Not offered
Industry work experience
Career Outcomes Overview (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
- Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies.
- Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Top Industries for Graduates
- Healthcare
- Trades
- Public Safety
Study Abroad Opportunities
N
- N
Costs & Living Expenses
Overall Cost of Living (indicative)
HIGH
This location has a higher cost of living. Budget accordingly for accommodation, food, and general expenses.
Monthly Student Budget (indicative)
Cost Overview (indicative)
In the moderately expensive range for US cities — expect around $1,915/month (housing $1,100, food $430, transport $125). St. John's is one of Canada's most affordable university cities with a legendary community atmosphere.
- In the moderately expensive range for US cities — expect around $1,915/month (housing $1,100, food $430, transport $125).
- St.
- John's is one of Canada's most affordable university cities with a legendary community atmosphere.