Kingston University
Digital Marketing and Advertising
England, United Kingdom · UCAS N590
Level
Bachelor
Duration
3 years
Campus
Main Site
Intl. Tuition
£18,500 (Fee 2026-27 · 2027-28 not yet published)
Home Tuition
£10,050 (regulated maximum, 2027-28)
Intake
September 2027
UCAS code
N590
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Course Overview
Digital Marketing and Advertising at Kingston University in England, United Kingdom is a bachelor programme designed to give you both rigorous academic grounding and exposure to current practice in the field.
- Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
- Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
- Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
- Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
- Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.
Career snapshot (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Student life (indicative)
This city offers a solid and affordable UK student lifestyle — a good mix of pubs, cafés, local culture and student events. A welcoming community with everything a student needs close to campus.
The University at a Glance
Student Population
18,815
Staff Ratio
21.0:1
International
22.0%
Career Prospects
Employment Rate
70.0%
of graduates employed
Avg Starting Salary
£25,280
First-year earnings
Costs & Living
City & Location
Major metropolitan (>1m inhabitants)
Course Curriculum
Year 1
- Foundations of Digital Marketing and Advertising
- Academic and Research Skills
- Quantitative Methods
- Introduction to Theory and Practice
- Optional language or breadth module.
Year 2
- Intermediate Digital Marketing and Advertising topics
- Applied Methods and Tools
- Group Project
- Two optional pathway modules
- Career and Industry Insights.
Year 3
- Advanced Digital Marketing and Advertising
- Independent Dissertation or Capstone Project
- Two specialist optional modules aligned with your interests
- Employability and Professional Development.
Entry Requirements
Subjects
- Business and management
- Management
- Business studies
- Marketing
- Advertising
- Market research
- Consumer studies
- Business innovation
- Communication studies
- Business communication
Source: UCAS course listing, 2027 entry (retrieved September 2026). Always confirm the current requirements with the university.
Assessment Methods
Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.
Campus & City Life
Student Population
18,815
Total students
Staff Ratio
21:1
Students per staff
International Students
22%
Of student body
Campus at a Glance
City Size
Major metropolitan (>1m inhabitants)
Climate (indicative)
Cool temperate
Safety Index (indicative)
7.0/10
Transport
Moderate (coach or indirect connections)
Social Scene
Friendly community | Global / diverse
Student Life & City (indicative)
This city offers a solid and affordable UK student lifestyle — a good mix of pubs, cafés, local culture and student events. A welcoming community with everything a student needs close to campus.
- This city offers a solid and affordable UK student lifestyle — a good mix of pubs, cafés, local culture and student events.
- A welcoming community with everything a student needs close to campus.
What Students Love
- Thriving student social scene
- Active pub & club scene
- Great café culture
- Parks & green spaces
University Stats
Career & Outcomes
Graduate Employment
70%
Employed after graduation
Avg Starting Salary
£25,280
Average first-year salary
Placement Year
✗ Not offered
Industry work experience
Career Outcomes Overview (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
- Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies.
- Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Top Industries for Graduates
- Business
- Design
- Technology
Study Abroad Opportunities
Y
- Y
Costs & Living Expenses
Overall Cost of Living (indicative)
MEDIUM
This location has moderate living costs. Standard student budget recommended.
Estimated Annual Costs
Monthly Student Budget (indicative)
Cost Overview (indicative)
One of the UK's more affordable student cities — a $1,420/month budget (housing $820, food $305, transport $90) covers everything comfortably. A comfortable student lifestyle at costs well below London and the South East.
- One of the UK's more affordable student cities — a $1,420/month budget (housing $820, food $305, transport $90) covers everything comfortably.
- A comfortable student lifestyle at costs well below London and the South East.
Contains HESA data (Discover Uni), licensed under CC BY 4.0.