Edinburgh Napier University
Marketing with Digital Media
Scotland, United Kingdom · UCAS N5P3
Level
Bachelor
Duration
4 years
Campus
Craiglockhart Campus
Intl. Tuition
£18,950 (2027-28)
Intake
September 2027
UCAS code
N5P3
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Course Overview
Marketing with Digital Media at Edinburgh Napier University in Scotland, United Kingdom is a bachelor programme designed to give you both rigorous academic grounding and exposure to current practice in the field.
- Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
- Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
- Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
- Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
- Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.
Career snapshot (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Student life (indicative)
Edinburgh is one of Europe's most beautiful student cities — a stunning historic centre, a buzzing festival scene, great pubs, and Highlands access on your doorstep. Compact, walkable and vibrant.
The University at a Glance
Student Population
13,805
Staff Ratio
18.0:1
International
28.0%
Career Prospects
Avg Starting Salary
£27,650
First-year earnings
Placement Year
✓ Available
Work experience option
Costs & Living
City & Location
Large city (500k-1m inhabitants)
Course Curriculum
Year 1
- Foundations of Marketing with Digital Media
- Academic and Research Skills
- Quantitative Methods
- Introduction to Theory and Practice
- Optional language or breadth module.
Year 2
- Intermediate Marketing with Digital Media topics
- Applied Methods and Tools
- Group Project
- Two optional pathway modules
- Career and Industry Insights.
Year 3
- Advanced Marketing with Digital Media
- Independent Dissertation or Capstone Project
- Two specialist optional modules aligned with your interests
- Employability and Professional Development.
Entry Requirements
Subjects
- Business and management
- Marketing
- Digital imaging
- Media studies
Source: UCAS course listing, 2027 entry (retrieved September 2026). Always confirm the current requirements with the university.
Assessment Methods
Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.
Campus & City Life
Student Population
13,805
Total students
Staff Ratio
18:1
Students per staff
International Students
28%
Of student body
Campus at a Glance
City Size
Large city (500k-1m inhabitants)
Climate (indicative)
Cool maritime
Safety Index (indicative)
7.5/10
Transport
Moderate (coach or indirect connections)
Social Scene
Friendly community | Coastal lifestyle | Academic / intellectual | Professional / career networks
Student Life & City (indicative)
Edinburgh is one of Europe's most beautiful student cities — a stunning historic centre, a buzzing festival scene, great pubs, and Highlands access on your doorstep. Compact, walkable and vibrant.
- Edinburgh is one of Europe's most beautiful student cities — a stunning historic centre, a buzzing festival scene, great pubs, and Highlands access on your doorstep.
- Compact, walkable and vibrant.
What Students Love
- Rich arts & cultural scene
- Historic city & heritage
- Active pub & club scene
- Outdoor & nature activities
University Stats
Career & Outcomes
Avg Starting Salary
£27,650
Average first-year salary
Placement Year
✓ Available
Industry work experience
Career Outcomes Overview (indicative)
Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies. Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
- Marketing graduates work in brand management, digital marketing, advertising, market research and communications for major consumer brands, agencies and media companies.
- Common employers include Unilever, P&G, WPP, Publicis, Google and fast-growing DTC brands.
Top Industries for Graduates
- Business
- Technology
- Creative arts
Study Abroad Opportunities
Y
- Y
Costs & Living Expenses
Total Programme Cost
£75,800
For full 4 years
Overall Cost of Living (indicative)
HIGH
This location has a higher cost of living. Budget accordingly for accommodation, food, and general expenses.
Estimated Annual Costs
Monthly Student Budget (indicative)
Cost Overview (indicative)
In the higher range for UK student costs — expect around $1,710/month (housing $1,000, food $350, transport $120). A comfortable student lifestyle at costs well below London and the South East.
- In the higher range for UK student costs — expect around $1,710/month (housing $1,000, food $350, transport $120).
- A comfortable student lifestyle at costs well below London and the South East.
Contains HESA data (Discover Uni), licensed under CC BY 4.0.