Griffith University
Bachelor of Advanced Digital Marketing and Analytics (Honours)
Nathan, Queensland, Australia
Level
Bachelor (Honours)
Duration
4F or 8P
Campus
Gold Coast (QLD)
Intl. Tuition
Fee not confirmed
Intake
July 2027
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Course Overview
Bachelor of Advanced Digital Marketing and Analytics (Honours) at Griffith University in Nathan, Queensland, Australia is a bachelor (honours) programme designed to give you both rigorous academic grounding and exposure to current practice in the field.
- Study with academics who are active researchers and industry practitioners, with regular contact through seminars, tutorials, and project work.
- Develop core knowledge in your first year before specialising through optional modules in later years tailored to your interests and career goals.
- Build practical, transferable skills — analysis, communication, teamwork, and project delivery — that employers across sectors actively look for.
- Access dedicated employability support including internships, placements, alumni mentoring, and a careers service that connects students to graduate roles.
- Join a global student community with extracurricular societies, sports, volunteering, and study-abroad opportunities to round out your university experience.
The University at a Glance
Student Population
44,514
Staff Ratio
19.0:1
International
19.0%
Career Prospects
Employment Rate
74.0%
of graduates employed
Avg Starting Salary
£34,760
First-year earnings
City & Location
Major metropolitan (>1m inhabitants)
Course Curriculum
Year 1
- Foundations of Bachelor of Advanced Digital Marketing and Analytics (Honours)
- Academic and Research Skills
- Quantitative Methods
- Introduction to Theory and Practice
- Optional language or breadth module.
Year 2
- Intermediate Bachelor of Advanced Digital Marketing and Analytics (Honours) topics
- Applied Methods and Tools
- Group Project
- Two optional pathway modules
- Career and Industry Insights.
Year 3
- Advanced Bachelor of Advanced Digital Marketing and Analytics (Honours)
- Independent Dissertation or Capstone Project
- Two specialist optional modules aligned with your interests
- Employability and Professional Development.
Entry Requirements
Subjects
Applicants must meet the minimum age requirements for admission, see the QTAC website for details.
Assessment Methods
Assessment is varied across the programme and may include: Written examinations across foundational modules; Coursework essays and analytical reports; Group and individual projects with presentations; Practical lab, studio, or fieldwork assessments where relevant; A final-year dissertation or capstone project that lets you specialise in a topic of your choice.
Campus & City Life
Student Population
44,514
Total students
Staff Ratio
19:1
Students per staff
International Students
19%
Of student body
Campus at a Glance
City Size
Major metropolitan (>1m inhabitants)
Climate (indicative)
Mild coastal
Safety Index (indicative)
8.0/10
Transport
Good (close to station or regional airport)
Social Scene
Friendly community | Coastal lifestyle
University Stats
Career & Outcomes
Graduate Employment
74%
Employed after graduation
Avg Starting Salary
£34,760
Average first-year salary
Costs & Living Expenses
Intl. Tuition
Fee not confirmed
Check the university's official fee page
Cost and living expense information coming soon.